The first time I was asked this question, I was quite surprised. Since that time I have been asked that question several times by real estate professionals, potential clients and friends. All questioned the time and effort involved in maintaining a successful blog and several suggested that I should simply be happy to do what “everyone else” was doing and create website.
But that’s exactly the point. Real estate is a service profession. A well thought out blog organized for ease of use providing high-quality content can be of great value to those contemplating a major real estate transaction. It is service that I offer to the public. Blogs are continually updated providing a venue that leaves most websites in the dust. Such a format permits a more in depth look at issues of specific interest to those interested in buying or selling, such as market reports, neighborhood profiles, neighborhood statistics, lending information and much more. If well organized, the archives of a well-run blog can provide hundreds of relevant posts that are at the reader’s fingertips. Websites can not hope to provide such in-depth content.
In addition to the regular posts, this blog also has many of the features that a strong website boasts, including a link to the public version of the MLS and information and local data such as reports on local school systems.
So enjoy your time on my blog. And feel free to stop lurking long enough to post some remarks. I would love to hear what you think of my site, including the good, the bad, and the ugly.
