Archive for the 'For Sellers' Category

Understanding the MLS (Multiple Listing Service )

This podcast about the MLS (Multiple Listing Service)  has been a long time in the making.  It is a bit more “in the weeds” than I would like it to be.  But although its a complex topic, I feel it is also an area where misinformation and assumptions confusing to home buyers and sellers alike.

Listing your home on the MLS (Multiple Listing Service)

Recently I have fielded several questions from potential sellers about MLS exposure for their listings.  These particular sellers were not interested in engaging an agent/broker to list their home.  A couple of them were also not willing to compensate a buyers agent, it was strictly the MLS exposure that they were after.

One thing I learned from these encounters is that there is a lot of misinformation about the MLS floating around.  Most sellers seem to think of the MLS as an almost public entity.  They really don’t understand what the MLS is, who maintains it, or even its primary purpose.

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Beyond the sign in the ground – What listing agents actually do…(Part 2 of 2)

This is a continuation of a previous podcast about what listing agents actually do.  If you missed the first podcast,  on what an agent does before they list your home, you can click here.  I may end up adding a PS to this series, so stay tuned for more posts on this topic.

This podcast is focussing on what a listing agent does once your home is on the market and what their role is after the contracts ares signed  but before the actual closing.

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Beyond the sign in the ground – What listing agents actually do….(Part I of 2)

With the coming of spring, home sellers start putting their homes on the market.  A goodly percentage of sellers have a very dim view of an agent’s value and a some do try to sell their homes on their own.

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Dream Home – Penthouse Edition 2014 – The Ritz Carlton of White Plains…

DreamHouse30 -SmallWestchester has many fall traditions.  It is famous for them.  Like the historic Hudson Valley Jack O’Lantern blaze, and Horseman’s Hollow, Westchester Magazine has created its own unique fall tradition: the Westchester Magazine’s Dream Home.  This year we have the “Penthouse Edition” at none other than the ultimate luxury complex – the Ritz Carlton in downtown White Plains NY.

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Another housing bubble or simply supply and demand….

Real Estate IssuesNAR just  released its housing report for Q4 2013 and I found some great information from the KCM blog regarding national and regional numbers.  If you ever watch talking heads on CNBC or any of the other presumed experts, your head is probably spinning  because everyone has a different take and every new report adds to the general chaos of data an numbers. But when I saw the numbers, the picture became a good deal clearer.

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Fotos On The Fly – real Estate Photography – slide shows & video – less is more…


I’m sure that every agent worth their license has been hearing that good photography helps to sell a home.  This, I know to be true as someone who was a real estate agent before morphing into a photographer.   Buyers pour over photographs and will reject a perfectly suited home sight unseen if the photography is not up to snuff.  I have had to drag people kicking and screaming  to listings that I knew were perfect for them because they were turned off by poor photography.

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Fotos On The Fly – Making A Grand Entrance – Part 2

19 Tyler - Entry3 - SmallOne of the best ways to photograph an entry way is portrait style through the front door. Of course this will only work if the entry is in the proper configuration to stand out from in its best light from the entry. But it is generally one of the first shots that I try.

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Real Estate Photography – Making A Grand Entrance – Part 1

Home Entry - SmallSome homes have amazing entry areas while others have spectacular architectural features in spite of a rather uninspiring entry. This is a case of “when you’ve got it, flaunt it!” An impressive entry should always be photographed with care. As a general rule, I take a large formal entry from several angles because sometimes I find that something I didn’t think would work so well surprises me into being a winning shot.

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Real Estate Photography – Photographing Condos & Coop Common Areas…

1 Franklin - Lobby1-SmallWhen buyers look at a condo or cooperative complex, they are buying more than the unit, they are buying the lifestyle.  How the common areas are presented online and in brochures can really have an impact on overall interest.   Naturally, if your buyer craves a sleek modern look, the ornate detail of an Art Nouveau is going to attract them.  But on the other hand it may win over a buyer who loves pre-war architecture and moldings.  Buyers do tend to purchase a house or condo that feels “right” for them.  Certainly something like the entry, even though it is a common area plays a role in those overall feelings regarding the complex.

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Update on the Gedney Farms neighborhood of White Plains – Pricing & Trends

Gedney Farms White Plains NYGedney Farms is a beautiful neighborhood with large rolling lawns and ample lot size. It’s a very quiet and private community similar to some of the finer neighborhoods of Scarsdale and Larchmont but without the steep price point.

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