Photographing Real Estate – Condo/Coop Exteriors

GW Bridge - Hudson River - Washington Heights
The view from Washington Heights NYC – Just minutes from lower Westchester…
August 24, 2013
Train leaving Irvington NY For GCS
Fotos On The Fly – The Hudson River & the Hudson Line….
August 28, 2013

Photography is becoming one of the most essential components for a successful listing.  A strong photographic presentation can create  stronger interest in the property, lead to more showings which in turn leads to more offers.

In real estate photography, the classic shot of the front of a home is traditionally referred to as the “money shot”.  When it comes to condos and cooperatives, many agents underestimate the importance of exteriors and common areas.   For this type of housing, common spaces and exteriors can be easy to overlook particularly if the building is somewhat generic.  In other cases, such as with pre-war buildings as well as modern luxury buildings, these common area photographs can really make a positive impact.  Sometimes you have to think a bit outside the box.  A simple straight-on photo of the front of a building is, in most cases, a giant yawn.  Trying to find something more unique that piques the interest of buyers can be more of challenge.

The photographs in this blog were done for a photo shoot  that I did for a cooperative listing in downtown White Plains NY. On the plus side, it was spring and the landscaping was in full bloom.  On the negative side, it was a gray and rainy day   What I did in this case was emphasize the positive without dwelling on the negative aspects of the weather.  The rain made taking a large wide-angle shot of the exterior impractical.  Even in fairer weather, the configuration of the building didn’t lend itself to that type of shot.  So I decided to emphasize the plantings instead while focussing on the entry.

When photographing condo/coop listings,  it is important to remember that buyers are purchasing the lifestyle that goes with the complex and the neighborhood as much as the unit itself.  Creating a positive take on what the complex itself has to offer is always a plus.  That includes exterior shots, photos of common space and the immediate neighborhood if possible.

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