The jury is still out to some extent on the value of video. Although I will be upgrading my systems to include video, I do believe that with respect to video, less is definitely more. I also think that a simple slide show of still photos can be quite effective.
It has occurred to me that many real estate photographers and agents ignore the views. They are so focussed on the "space" and the square footage that people are purchasing, that they forget something that is the first thing we are taught in real estate school: Real estate is location, location, location.
One of the best ways to photograph an entry way is portrait style through the front door. Of course this will only work if the entry is in the proper configuration to stand out from in its best light from the entry. But it is generally one of the first shots that I try.
This charming pre-war home you get the best of both worlds. You get the white picket gate and all the benefits of a suburban neighborhood within easy walking distance of the vibrant downtown White Plains area.
Some homes have amazing entry areas while others have spectacular architectural features in spite of a rather uninspiring entry. This is a case of "when you've got it, flaunt it!" An impressive entry should always be photographed with care.
When buyers look at a condo or cooperative complex, they are buying more than the unit, they are buying the lifestyle. How the common areas are presented online and in brochures can really have an impact on overall interest.