I checked on the status of some former clients and friends…and guess what??? Everyone who lived in areas where the wires were buried had power. The results were far more problematic for those who had their electricity delivered on poles. One friend of mine STILL does not have power after 10 miserable days.
One of the newest trends in home sales is what we call "twilight photography" of the home's exterior. Although there are many factors that help sell a home, apart from a very competitive pricing and top-of-the-line staging, there is little that will promote a home better than eye-catching photos. And what catches the eye better than a fully lit home in all its glory, at dusk.
When you go to Starbucks, you expect the same service in New York that you get in California... The same would hold true of a McDonald's or a Cheesecake Factory. There is a consistency within these brands that just doesn't happen in real estate brokerage brands and that can extends even within individual franchises.