How exactly should one define success in real estate? How should these bottom line numbers like sales production and number of listings held factor into a home owners decision about who to sign a listing contract with?
I promised a sequel that got into more specifics. So here it is - six major myths about listing a property and marketing a property that are often trumpeted by our own industry. Its been said that if you repeat something often enough it becomes "fact" in the eyes of the consumer. So let's put some of these "facts" to rest.
Autumn in lower Westchester NY is a very colorful event. There is something about the color of the leaves and how it lights up the sky that I find very compelling. Forget leaf peeping in Vermont - our season peaks later, but the foliage is just as amazing.
Most sellers assume that since the brokerage is "big" and has capital behind it, that they are the ones spending big bucks on marketing the home. Many big-box national brokerages build on that confusion and perpetuate the myth that their brokerage "brand" makes a significant difference in selling a home for top dollar.
The Hartsdale NY housing market is in buyer's market mode. Prices for coops, condos and single family homes all experienced price reductions when compared with the third quarter of the previous year. This was the second year of price reductions for the area. Volume was variable with single-family home sales being down 70% over the previous year while there was a slight increase in the number of coop sales.