Overall, the news looked more like (home prices were pretty much) status-quo with a 0.8% increase in sales volume overall over Q4 2012. However, one truth that never changes is that real estate is a LOCAL business....The west coast is just taking a breather after a major run-up in volume and prices...The northeast now appears to be on a tear, but let's not forget that it has been in the doldrums for years.
The jury is still out to some extent on the value of video. Although I will be upgrading my systems to include video, I do believe that with respect to video, less is definitely more. I also think that a simple slide show of still photos can be quite effective.
One of the best ways to photograph an entry way is portrait style through the front door. Of course this will only work if the entry is in the proper configuration to stand out from in its best light from the entry. But it is generally one of the first shots that I try.
Some homes have amazing entry areas while others have spectacular architectural features in spite of a rather uninspiring entry. This is a case of "when you've got it, flaunt it!" An impressive entry should always be photographed with care.
When buyers look at a condo or cooperative complex, they are buying more than the unit, they are buying the lifestyle. How the common areas are presented online and in brochures can really have an impact on overall interest.
As can be seen from the charts below, housing prices in Gedney Farms have gone down during the housing recession. What the charts are indicating right now is that 2012 marked the turning point. Sales volume went up sharply even if prices remained low.