In fact it didn't take long for photos to become paramount. Soon enough buyers started to eliminate homes without so much as a drive by. If the photos weren't top of the line, the listing went to the bottom of the pile. As someone who has worked with many a buyer, I can promise you that it can be like pulling teeth to get a buyer to view a home with shoddy pictures -even though I know they would love if they could only SEE it.
Sales prices for 2012 were up 9% from 2011 at the Broadlawn. The market for cooperatives is recovering, with higher end coops leading the way. This sector of the market was particularly hard-hit by the crash of 2008.
When you go to Starbucks, you expect the same service in New York that you get in California... The same would hold true of a McDonald's or a Cheesecake Factory. There is a consistency within these brands that just doesn't happen in real estate brokerage brands and that can extends even within individual franchises.
What exactly is a "premier agent"? I think most buyers and sellers think that there is some nice person or department at Zillow headquarters that carefully culls the lists of agents and offers premier positions to agents that have strong track records in each particular location. I hate to burst your bubble on this, but nothing could be further from the truth.