In fact it didn't take long for photos to become paramount. Soon enough buyers started to eliminate homes without so much as a drive by. If the photos weren't top of the line, the listing went to the bottom of the pile. As someone who has worked with many a buyer, I can promise you that it can be like pulling teeth to get a buyer to view a home with shoddy pictures -even though I know they would love if they could only SEE it.
Sales prices for 2012 were up 9% from 2011 at the Broadlawn. The market for cooperatives is recovering, with higher end coops leading the way. This sector of the market was particularly hard-hit by the crash of 2008.
When you go to Starbucks, you expect the same service in New York that you get in California... The same would hold true of a McDonald's or a Cheesecake Factory. There is a consistency within these brands that just doesn't happen in real estate brokerage brands and that can extends even within individual franchises.