Sellers Info

November 17, 2010
Staging Decorating

To Stage or not to stage you property….It’s not even a question anymore…

When I first entered this business almost six years ago - the question of whether or not to stage a property would have been met with peals of laughter. As bear market rumbles on - staging is become the norm and those who don't do it will often find their home languishing on the market. Enter Marie Graham - Stager Extraordinaire.
September 28, 2010
Real Estate Issues

Face to Face vs In Your Face….

I have always been a believer in the "do unto to others" approach to sales. I don't enjoy high-pressure sales tactics - so why should I engage in them? Apparently, I'm not alone. The public has made it clear that it is totally fed up with the "in your face" sales person.
September 8, 2010
Real Estate Issues

Is your agent trying to sell your home – or are they using the listing as “buyers bait?”

Truth be told, all listings are by their very nature - buyer's bait. But when the main goal becomes attracting buyers for other properties this symbiotic relationship can morph quickly towards the parasitic.
August 25, 2010
Real Estate Issues

Know Thy Neighborhood – It really does matter

No, your agent doesn't have to be local - but your agent does need to have local knowledge.
August 14, 2010
Real Estate Issues

Statistical Smoke Screens – Why agent sales stats can be deceptive…

It's been said that numbers don't lie - or do they? I love statistics. But.... as anyone in the sciences will tell you - statistics are only as valid as the data they are measuring. In the science/engineering disciplines "peer review" holds these "creative types" accountable. Sadly - I haven't run into the real estate watch-dog equivalent of peer review.
July 18, 2010
Marketing Matters - Word Cloud

On Page ONE of Google? If I am a seller – what does that do for me?

Many sellers see being on the first page of Google as a moot point. It is not - but it all depends on the nature of the search. Being first for long-tail searches is key.