When I first entered this business almost six years ago - the question of whether or not to stage a property would have been met with peals of laughter. As bear market rumbles on - staging is become the norm and those who don't do it will often find their home languishing on the market. Enter Marie Graham - Stager Extraordinaire.
I have always been a believer in the "do unto to others" approach to sales. I don't enjoy high-pressure sales tactics - so why should I engage in them? Apparently, I'm not alone. The public has made it clear that it is totally fed up with the "in your face" sales person.
Truth be told, all listings are by their very nature - buyer's bait. But when the main goal becomes attracting buyers for other properties this symbiotic relationship can morph quickly towards the parasitic.
It's been said that numbers don't lie - or do they? I love statistics. But.... as anyone in the sciences will tell you - statistics are only as valid as the data they are measuring. In the science/engineering disciplines "peer review" holds these "creative types" accountable. Sadly - I haven't run into the real estate watch-dog equivalent of peer review.