Sellers Info

August 25, 2010
Real Estate Issues

Know Thy Neighborhood – It really does matter

No, your agent doesn't have to be local - but your agent does need to have local knowledge.
August 14, 2010
Real Estate Issues

Statistical Smoke Screens – Why agent sales stats can be deceptive…

It's been said that numbers don't lie - or do they? I love statistics. But.... as anyone in the sciences will tell you - statistics are only as valid as the data they are measuring. In the science/engineering disciplines "peer review" holds these "creative types" accountable. Sadly - I haven't run into the real estate watch-dog equivalent of peer review.
July 18, 2010
Marketing Matters - Word Cloud

On Page ONE of Google? If I am a seller – what does that do for me?

Many sellers see being on the first page of Google as a moot point. It is not - but it all depends on the nature of the search. Being first for long-tail searches is key.
June 14, 2010
Real Estate Issues

Why are Google searches for listing addresses so confusing?

Consumers are suddenly swamped with web pages which amount to "listing sheets" of each address the punch into the search engine. But who are the agents whose photos and information appear on these sheets?
June 10, 2010
Jefferson Place - White Plains NY 10605

Selling Your Westchester NY Condo or Cooperative

The challenging condo-coop market has made preparing your unit for sale an absolute necessity. Tips on painting - flooring - staging - pricing in a very competitive market.
May 24, 2010
Real Estate Issues

Will the REAL listing agent please stand up?

Seriously,  finding out the name and contact information of the actual listing agent of a property  should not be an enigma wrapped in a mystery.  But […]