Truth be told, all listings are by their very nature - buyer's bait. But when the main goal becomes attracting buyers for other properties this symbiotic relationship can morph quickly towards the parasitic.
It's been said that numbers don't lie - or do they? I love statistics. But.... as anyone in the sciences will tell you - statistics are only as valid as the data they are measuring. In the science/engineering disciplines "peer review" holds these "creative types" accountable. Sadly - I haven't run into the real estate watch-dog equivalent of peer review.
Consumers are suddenly swamped with web pages which amount to "listing sheets" of each address the punch into the search engine. But who are the agents whose photos and information appear on these sheets?