It is very interesting that just as consumers are demanding ever more hyper-local content and knowledge from agents that we are also seeing another distinct trend in the opposite direction: the tendency to list and sell to larger and larger geographic areas.
Sellers with homes listed today will be able to identify with some of the antics that buyers in a bear market will pull. But this is about a listing that was active 14 years ago in 1996 - during another deep housing recession. I wasn't a real estate agent at the time, I was a seller. My mother had just died after a prolonged illness and I was listing her house for sale.
Scarsdale NY housing has been in the cross hairs of the housing recession for a while now. Initially, it was resistant to the correction taking place in other parts of the country. Eventually the forces that had hit other parts of the country so dramatically, came home to roost even in the most resilient areas of Westchester. However, some of the numbers show signs of a bottom being at hand.
How exactly should one define success in real estate? How should these bottom line numbers like sales production and number of listings held factor into a home owners decision about who to sign a listing contract with?
I promised a sequel that got into more specifics. So here it is - six major myths about listing a property and marketing a property that are often trumpeted by our own industry. Its been said that if you repeat something often enough it becomes "fact" in the eyes of the consumer. So let's put some of these "facts" to rest.
Most sellers assume that since the brokerage is "big" and has capital behind it, that they are the ones spending big bucks on marketing the home. Many big-box national brokerages build on that confusion and perpetuate the myth that their brokerage "brand" makes a significant difference in selling a home for top dollar.