It is very interesting that just as consumers are demanding ever more hyper-local content and knowledge from agents that we are also seeing another distinct trend in the opposite direction: the tendency to list and sell to larger and larger geographic areas.
How exactly should one define success in real estate? How should these bottom line numbers like sales production and number of listings held factor into a home owners decision about who to sign a listing contract with?
I promised a sequel that got into more specifics. So here it is - six major myths about listing a property and marketing a property that are often trumpeted by our own industry. Its been said that if you repeat something often enough it becomes "fact" in the eyes of the consumer. So let's put some of these "facts" to rest.
Most sellers assume that since the brokerage is "big" and has capital behind it, that they are the ones spending big bucks on marketing the home. Many big-box national brokerages build on that confusion and perpetuate the myth that their brokerage "brand" makes a significant difference in selling a home for top dollar.
You see, in addition to everything else that I do to complete transactions, I am being confronted with host of escrow issues that I've never seen before. I find myself on the phone constantly trying to prod the banks to close loans that I've had commitments and appraisals on since the beginning of the last century.