One of the best ways to photograph an entry way is portrait style through the front door. Of course this will only work if the entry is in the proper configuration to stand out from in its best light from the entry. But it is generally one of the first shots that I try.
Some homes have amazing entry areas while others have spectacular architectural features in spite of a rather uninspiring entry. This is a case of "when you've got it, flaunt it!" An impressive entry should always be photographed with care.
When buyers look at a condo or cooperative complex, they are buying more than the unit, they are buying the lifestyle. How the common areas are presented online and in brochures can really have an impact on overall interest.
In real estate photography, the classic shot of the front of a home is traditionally referred to as the "money shot". When it comes to condos and cooperatives, many agents underestimate the importance of exteriors and common areas.
In fact it didn't take long for photos to become paramount. Soon enough buyers started to eliminate homes without so much as a drive by. If the photos weren't top of the line, the listing went to the bottom of the pile. As someone who has worked with many a buyer, I can promise you that it can be like pulling teeth to get a buyer to view a home with shoddy pictures -even though I know they would love if they could only SEE it.